LFW #24: BURBERRY PRORSUM Spring/Summer 2011

I know it has taken a while for me to post this and that I am now a little late but it took me a while to have a proper look through the Burberry Prorsum show photos:

The trench coat is synonymous with the quintessentially British brand and no Burberry catwalk show would be complete without at least one walking the runway. Christopher Bailey did not disappoint, including not just one but sixteen iconic trench coats were showcased. But Bailey is not one to sit on his laurels and these coats were up-dated with the use of unconventional fabrics, additions such a studs and different sized belts and fastenings.

But the trench coat was not the only outerwear on the Burberry catwalk for Spring/Summer 2011, the biker jacket looks to be big news for next season. From lime green to metallic silver, leather to cotton, there was something for every biker chick out there:

It might have been all about the coat at Burberry this season but interspersed between all of these were some beautifully draped and ruffled dresses fit for any party girl:

And finally, what do you get when the king of the trench falls for a biker jacket? A bench?!

What did you think of the Burberry Prorsum collection for Spring/Summer 2011? I'd love to hear your thoughts.

All photos: Elle.com

Art of the Trench

Burberry's site, Art of the Trench, launched last month. I completely forgot all about it until this morning. I am now addicted to it!


My only complaint is that only people wearing a Burberry trench are featured. I know that the site is run by Burberry but I would have liked it to be a celebration of the trench in general, which has obviously been inspired by the Burberry classic. Maybe that is an idea for a photo project for me...


Below are a couple of examples from the site - courtesy of The Sartorialist.

How trendy are these two little boys?!! I love their trenches! So cool.

More soon. Love, SG

LUST LIST: the classic Burberry trench

Burberry returned to London Fashion Week, from Milan, for the first time in eight years on Tuesday.

Christopher Bailey, Burberry's creative director, re-worked the classic trench for Spring/Summer 2010 for a funky twist, in pink and cut above the knee (see the images above).

The Burberry trench is surely one of the most iconic of British designs. The brand was founded in 1856, came to prominence during the First World War, when it produced its trench coats for the British army. Unsurprisingly, they quickly became popular amongst civilians too. This popularity continued throughout the twentieth century and into the twenty-first.

Christopher Bailey told Grazia, "The Burberry trench is iconic, unique, functional, ageless and timeless."

The trench is quite possibly one of the most versatile designs too. Anyone can put the trench on and make it their own; from HM The Queen to a member of Queen!

And it seems that Burberry have recognised its importance; next month the brand is launching a website dedicated to celebrating the trench. Check it out at www.artofthetrench.com.

Of course, I can't write about the Burberry trench without mentioning the current 'face' of their latest advertising campaign, young Brit actress, Emma Watson. This has to be my most favourite ad campaign of 2009. It is gorgeous. The photography and the model and the clothing all come together to produce some truly beautiful images. Vogue France's August edition featured three of the best ads for the campaign.